How Brace Grew Primary Water Solutions' Organic Conversions by 94%
+32%
Increase in organic sessions year on year
+52%
Average position improvement on Google Search
+94%
Organic conversions year on year
Primary Water Solutions are legionella and water hygiene specialists, providing compliance, treatment, monitoring, and training services to clients across a wide range of sectors throughout the UK.
The Challenge
Brace have worked with Primary Water Solutions on SEO, PPC, and their previous website for a number of years, and the relationship has always been built on trust and shared ambition. But after several years their website had simply run its course. The design needed an update and the site was in need of added features to future proof the SEO.
Primary Water Solutions came to Brace ready for a proper refresh. A rebuild that would reflect where the business had got to and set them up for continued growth.
How We Did It
We started by auditing the current site thoroughly, pulling apart the analytics to understand what was working and what needed improvements. Taking this into discovery sessions, we listened to the client on what they wanted the new site to achieve and what specifically they wanted to improve from the old one.
Bringing the design up to date
- Updated the visual design to bring it in line with the current Primary Water Solutions brand
- Created a more consistent and professional feel across all pages
- Improved hierarchy across navigation to make it easier for visitors to find what they need
SEO-focused site architecture
- Built out dedicated sector pages covering Healthcare, Education, Facilities Management, Housing, and more, giving Primary Water Solutions
- Expanded the services section with individual pages for each service to support keyword targeting
- Replaced the old news section with a structured Knowledge Hub, split into multiple categories for better topical authority and a cleaner user journey
Courses and conversion improvements
- Overhauled the training section with a cleaner UX, making it more intuitive for users to book
- Streamlined user journeys to reduce the friction to enquiry
The Results.
Performance figures since the new site launched speak for themselves. Organically we have seen meaningful gains across sessions, engagement time and enquiries. However it wasn’t just SEO that benefited, paid traffic is a lot more engaged on the site, with engagement rate increasing over 140%. Beyond the numbers, the new site has changed how Primary Water Solutions present themselves online. The business has grown considerably over the years and the website now reflects that. Their visitors are able to get to the information they need much more quickly and enquire with ease.
Get in touch todayPrimary Water Solutions has been extremely pleased with the services provided by Brace throughout the refresh of our website and the ongoing support received since its launch. Their team has been professional, responsive, and committed to delivering a high standard of work at every stage of the project. We have valued their expertise, communication, and continued support, and we look forward to continuing our working relationship with them.
The Brace Team
A small, senior team partnered with Primary Water Solutions from the first call to the finished website. The same people who shaped the strategy built and delivered it, so nothing was lost between the plan and the work, and the results followed.
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