Campaign Strategy And Setup
Campaign architecture, budgets, bidding, location targeting and conversion measurement built around your commercial objectives.
What Is Microsoft Ads?
Another Search Network. A Different Opportunity.
Microsoft Ads is the advertising platform behind search results across Bing and Microsoft's wider search network.
It gives your business another opportunity to appear when potential customers are researching a problem, comparing providers or looking for a service like yours.
For B2B advertisers, its professional audience signals create an additional advantage. Campaigns can use LinkedIn profile information, including company, industry and job function, to help focus activity around the people most relevant to the sale.
Capture valuable demand that Google alone may not reach.
The B2B Advantage
Reach The Right People
Microsoft Ads can give B2B businesses access to valuable searches without the same level of advertiser pressure found in more crowded markets.
But the opportunity goes beyond lower competition.
Reach Professional Audiences
Microsoft products are part of the working day for businesses around the world.
That creates opportunities to reach professionals while they research, compare and make decisions.
Add LinkedIn Profile Signals
Use company, industry and job-function signals to refine targeting around the people most relevant to your offer.
Particularly useful when the right role or type of organisation matters as much as the search itself.
Capture Incremental Demand
Reach potential customers searching across Bing and Microsoft's wider search network who may not see your Google campaigns.
New reach. New opportunities. No need to compete with yourself.
Make Budget Work Harder
Lower competition can create opportunities for greater visibility and more efficient clicks.
We find where that advantage exists and focus budget on the searches and audiences most likely to create commercial value.
Our Approach
Find The Value Google Is Missing.
01
Find The Opportunity
We assess your existing paid search activity, target audience and commercial goals to identify where Microsoft Ads could add valuable reach.
That includes search demand, competitive pressure, audience availability and the potential value of each conversion.
02
Build The Right Structure
Campaigns are organised around your services, audience and business priorities.
Keywords, budgets, locations and match types are given a clear role, making performance easier to understand and improve.
03
Refine The Audience
Where relevant, we layer company, industry and job-function signals onto search intent.
This helps distinguish between someone making a general search and someone who could become a valuable B2B customer.
04
Improve The Return
Search terms, bids, adverts, audiences and landing-page performance are reviewed continuously.
Budget moves towards the combinations producing stronger leads and better commercial outcomes.
Microsoft Ads Management
Built Around Qualified Demand.
Clicks only matter when they create something valuable.
Our Microsoft Ads management connects search intent, audience relevance and conversion data to build campaigns around qualified enquiries, pipeline and revenue.
Keyword And Search-Term Management
Find valuable Microsoft-specific searches, remove irrelevant traffic and keep spend focused on the terms most likely to produce the right action.
B2B Audience Targeting
Use available company, industry and job-function signals where they can improve audience relevance and campaign performance.
Advert Writing And Testing
Develop clear, relevant adverts around the search, the buyer and the reason they should choose your business.
Landing-Page Alignment
Make sure the experience after the click continues the message and gives potential customers an obvious next step.
Reporting And Optimisation
Track where budget is going, what is producing qualified demand and where the next improvement should come from.
Adaptive Marketing
Turn B2B Search Into A Connected Growth Strategy.
Microsoft Ads can capture demand from the right businesses and decision-makers, but B2B journeys are rarely won through paid search alone.
SEO builds visibility throughout the research process. Content answers the questions buyers ask before they make contact. Paid media keeps your business in consideration. CRO turns more of that interest into qualified enquiries.
Our Adaptive Marketing package brings every part together.
One audience, one shared view of performance, one strategy built to create pipeline and growth.
Explore Adaptive Marketing
Your Microsoft Ads Questions.
A Microsoft Ads agency plans, builds and manages campaigns across the Microsoft network to generate leads, conversions and revenue.
No. They’re different platforms. Microsoft Ads reaches users on Bing and partner networks, often with lower competition.
Yes, especially for B2B and high-value audiences. It’s often a lower-cost way to generate additional leads.
Bing Ads management involves setting up, optimising and scaling campaigns across the Microsoft network to improve performance and ROI.
Yes. The strongest strategies use both to maximise reach and capture more demand.
Campaigns can generate leads quickly, with performance improving through ongoing optimisation.