How Brace Gave ElecMech a Website Built for Bigger Projects
ElecMech is an electrical, mechanical and plumbing design-and-build contractor delivering fully integrated MEP services. The business works across retail, commercial, education, hospitality, heritage and HV/LV projects, supporting clients from the initial design stage through to installation and ongoing maintenance.
The Challenge
ElecMech had a substantial body of work across multiple sectors and some of the UK’s best-known sites.
Its experience included projects connected to Battersea Power Station, Waitrose and Sky TV, but the scale and variety of that work needed to be organised into a clear digital story.
The website had to explain ElecMech’s fully integrated approach, demonstrate its experience across specialist sectors and make a complex service offering easier to understand. It also needed to give prospective clients confidence that ElecMech had the experience, people and technical capability to deliver larger and more demanding projects.
How We Did It
We focused the website around the questions prospective clients are most likely to ask. Does ElecMech understand our sector? Can the team manage the full MEP requirement? Have they delivered projects of a similar scale and complexity? The structure, content and portfolio were developed to answer those questions clearly.
Creating A Sector-Led Structure
- Organised the website around ElecMech's key sectors
- Created clear routes into retail, commercial, education, hospitality, heritage and HV/LV expertise
- Made it easier for prospective clients to find experience relevant to their project
- Built a flexible structure that can grow as new sectors and capabilities develop
Communicating An Integrated Service
- Clarified the relationship between electrical, mechanical and plumbing services
- Presented ElecMech as one connected delivery partner rather than a collection of separate trades
- Explained its involvement from early design and planning through to delivery and maintenance
- Used consistent messaging to reinforce the benefit of having one experienced point of contact
Turning Projects Into Proof
- Created a project-led experience that demonstrates the scale and variety of ElecMech's work
- Connected relevant projects to services and sectors
- Made well-known locations and client experience easier to discover
- Used completed work to build confidence in ElecMech's technical and delivery capabilities
Supporting Larger Opportunities
- Created clearer routes for prospective clients to discuss future projects
- Improved the hierarchy of information across the site
- Balanced technical detail with straightforward commercial messaging
- Built a digital presence suited to larger, more complex tenders and opportunities
The Results.
ElecMech now has a website that brings its services, sectors and project experience into one coherent story.
Prospective clients can quickly understand what the business delivers, explore relevant sector experience and see evidence of its ability to manage complex MEP projects.
The new structure also gives ElecMech more room to demonstrate its expertise as the business grows, with individual sector and project content supporting future visibility and business development.
Most importantly, the website now reflects the scale of the organisation behind it.
Start Your Website ProjectThe Brace Team
A small, senior team delivered the website end to end, from strategy and structure through to design, build and launch.
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