Meet Kay.

I started my career in marketing in 2015, graduating from Aberystwyth University on the Friday, and stepping into my first full-time role the following Monday...I was eager to begin my journey!

Like many marketers, I began as a generalist - getting hands-on experience across digital marketing. Early on, I progressed into a senior role within the automotive industry, managing multiple brands, overseeing websites, SEO, paid media, and email marketing, while also leading a small team and working closely with external agencies. It gave me a solid foundation and a clear view of how all marketing channels connect.

But one thing stood out quickly - email was consistently delivering the strongest, most measurable results.

That realisation shaped the direction of my career.

I chose to specialise in email marketing, working across both agency and in-house roles, including at Volvo Car UK, where I progressed to Global Email Campaign Manager. There, I led large-scale campaigns across 28 countries, refining customer journeys and driving meaningful improvements in engagement, retention, and revenue.

In 2026, I founded Simply Email with a clear focus: to help brands and agencies unlock the full potential of their email marketing. I now work closely with businesses to turn their database into a reliable, revenue-generating channel - whether that’s through foundational flows, advanced lifecycle strategies, or ongoing campaign optimisation.

My approach is rooted in both strategy and execution - combining creative thinking with technical expertise and a strong commercial mindset. I’m not just interested in what email can do, but how it contributes to wider business growth.

Outside of work, I live with my husband and our two pugs - who have become unofficial members of the team and are known for occasionally making appearances on client calls.