Meet Aaron.

Creativity has always been a huge part of my life. Before moving into marketing and web design, I spent years playing in bands and immersed in the heavy rock and metal scene, where I first developed an interest in graphic design. What started as designing visuals for music projects quickly grew into freelance graphic design work, where I spent over four years creating branding, album artwork, merchandise and promotional campaigns for artists and bands. Working within the music industry taught me how to design for specific audiences, communicate emotion through visuals and build strong brand identity and recognition.

I joined Brace four years ago as a designer, initially working across a wide range of creative projects including branding, websites, printed advertising, point-of-sale materials and animation work. While my passion at this point originally leaned heavily towards motion design, over time my role naturally evolved towards website design and development, with a stronger interest in user experience and website performance.

Since then, I’ve developed a growing interest in UX design, CRO and understanding how users interact with websites from their very first search through to conversion. I enjoy combining creativity with strategic thinking to create websites that not only look engaging but also feel intuitive, purposeful and commercially effective. Alongside design, my time at Brace has also helped me build a stronger technical understanding of website structure, information architecture, functionality and user-focused development.

I particularly enjoy working on e-commerce websites, where design decisions can have a direct impact on user behaviour and sales performance. Seeing businesses grow through websites that genuinely support their goals is one of the most rewarding parts of what I do. Outside of work, music still plays a big part in my life and continues to influence my creativity and approach to design.